If you have made the decision to sell your home, there are a lot of factors that must be considered beyond just the listing price. For example, if you want to ensure that your home sells as quickly as possible, you need to make sure that the listing is the best that it can be. Part of that listing is the property description, and that description requires some careful and thorough preparation. Here are some things that you should think about as you start to craft the property description for your home sale listing.
Start With Crucial Details
Remember that your property listing will be competing against a lot of other similar listings. You need to set your property listing apart, and that starts with the property description. The very first lines of your property description need to focus on the key details of the property.
For example, list the bedroom and bathroom count right off the bat. In addition, if there are any unusual, valuable, or key features to the home that set it apart from others, illustrate those in the first couple of sentences, too. These few lines are where you grab a reader's attention, so give them something to catch their interest.
Use Visual Writing Skills
As you write your property description, remember that the text you write needs to come alive in a visual concept for the reader. Choose your words carefully to paint a clear picture of the property. Words such as charming, bright, spacious, elegant, and similar descriptive terms are a great way to start.
The more adjectives you can use in your property description, the greater life you will be putting into those words. Have others read the text a few times throughout your editing process to be sure that it is as descriptive as possible.
Be Concise And Specific
It is important that your property description not leave anything open for interpretation. Otherwise, you risk the potential for confusing prospective buyers. Using terms like "full of extras" or "all sorts of amenities" make for unclear text. The same applies to terms such as "close to town" or "nearby shopping" because there's so much left to up interpretation for what counts as "close" or "nearby."
Eliminate confusion with concise, specific terms and details. For example, if your home is only five minutes from downtown, specify that instead of saying that it is close to downtown. The same applies to amenities such as new appliances, commercial kitchen equipment, or even a spa tub. Make sure that you clearly define each of these things instead of trying to cover them with a broad descriptor.
Focus On What The Property Offers
Remember that prospective buyers are looking for a home that solves a problem for them or meets specific needs. When you sit down to write your property description, consider what the property and the home have to offer to prospective buyers. Focus your description on those advantages, benefits, and features. That way, you can be sure that homebuyers understand exactly what the home and property can do for them.
Make sure that the underlying theme of your description highlights how your home and property can help families, cater to professionals, or even offer amenities for work-at-home or self-employed individuals. The more solutions you can highlight, the greater your chances of selling the house quickly and easily.
These are a few key things that you need to consider when you start creating your property listing for your home. You can also work with your real estate agent to get more tips and direction for writing a property description that will grab the attention of potential buyers and help encourage your home to sell.
Reach out to a business like Keller Williams Realty Intown Atlanta today for more information about buying or selling a home.